We established a new positioning statement and in turn developed a marketing strategy that works towards meeting newly defined objectives.
Geniuses in their own right having developed Probax Control – an efficient solution that allows an IT provider to manage their clients backups from a central dashboard – their question to us was how they forged a position nationally and globally as the backup solution provider of choice for Managed IT Service Providers.
Probax’s model is unique. They’re not striving to be the next Dropbox or Drive, instead their solution is far greater and more sophisticated. They’re the backbone and the technology behind the IT companies that secure your backups.
Our aim was to simplify the communication of their offer to Managed Service Providers. We introduced a more industry relevant brand, a new website with crafted messages and content, online tools to demonstrate the profit opportunity available to IT providers through Probax, and UI design for their software solutions.
User interface design of Probax Control and their other software solutions created a seamless brand experience.